Boxed, a start up that sells bulk-sized snacks, toiletries and other everyday goods through a mobile app and delivers them to a customer’s door, has raised a $6.5 million Series A investment, led by Greycroft, First Round Capital and Signia Venture Partners. Boxed aims to appeal to shoppers who like the discounts offered by warehouse clubs such as Costco and Sam’s Club but who want the convenience of shopping from home and don’t want to pay a membership fee.
Boxed may have been funded at just the wrong time, given the emerging changes in FedEx (and undoubtedly UPS/USPS) shipping regulations which will penalize high-cube, low weight product shipments--just the stuff we all buy at Costco--toilet paper, paper towels, diapers, etc.
We'll see how they manage to navigate the next six months along with Amazon. Choppy waters for on-line stores...