Aras Corp (Photo credit: Wikipedia)
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According to a 24 September 2012 article by D.C. Dension in The Boston Globe, the profits from freemium business models lie in related support services.
In
its first seven years, Aras
Corp. grew slowly, with a handful of sales people selling its proprietary
software to manufacturing clients.
Frustrated
by the slow pace of business, founder Peter Schroer had a realization: “Selling
corporate software was not profitable, and the scalability of the business was
limited to the number of feet on the street.”
So,
in 2007, Schroer took a gamble and embraced the open-source model of software that was sweeping corporate
computing. He fired the sales teams and started giving away Aras’s software;
the company would make money through services, such as technical support,
security updates, training, and related consulting work.
Clients
could use, modify, and share the software as they saw fit, while buying from
Aras the kind of 24/7 support that services manufacturers expect from vendors.
Since
then, Aras’s revenues have increased 50 percent each year, on average; client
downloads of Aras software are up tenfold, to more than 1,000 companies each
month, from 100 in 2007.
Open
source software is now ‘absolutely mainstream,’ an analyst says.
The
workforce has quadrupled to 68 employees.
“The
difference has been night and day,” said Schroer, Aras’s chief executive.
Aras,
of Andover, is among a number of Massachusetts companies following the
pioneering path of Red Hat
Inc., and basing their businesses on open source software, where the
underlying source code to run applications is available for free.
Another
is Acquia Inc., of Burlington,
which provides support for an open source content-management system developed
by its cofounder.
Moreover,
the trend of migrating corporate computing systems to offsite “cloud” systems
could accelerate the use of open source products, creating even more business
for those firms.
“If
you have an open source system in the cloud and it needs to grow, you just add
another server,” said Jeffrey Hammond, principal analyst at Forrester Research
Inc., in Cambridge. “You don’t have to worry about adding another license,
because it’s free. That’s very appealing.” He said open source software has
become “absolutely mainstream” and that Forrester’s survey of software
developers indicated 80 percent use of it in some form.
Though
based in Raleigh, N.C., Red Hat maintains a research and development operation
in Westford, with more than 400 employees.
The
company distributes and supports versions of the open source Linux operating
system, which is at the heart of many corporate computer systems. The company
is expanding in Westford, to more than 700 employees over the next few years,
largely because of the growing use of open source software in cloud computing.
“Open
source is free, which is very attractive,” said Brian Stevens, chief technology
officer. “But companies still need a relationship with someone who can help
make it work, because software is very complex and constantly moving.”
Acquia’s
product is Drupal, a content management system used to manage websites. Drupal
was launched in Belgium as a free, open source project in 2001 by Dries
Buytaert. It now has more than 870,000 registered community membersin 228
countries, who use it to create websites and develop related tools and
applications.
In
2007, Buytaert and a cofounder launched Acquia in Massachusetts; its customers
include Twitter, Warner Music Group, Turner Sports, World Economic Forum,
Stanford University, Mercedes-Benz, and NPR. Revenue in 2011 was $21.7 million,
a 150 percent increase from the previous year.
The
company has 230 employees.
The
trick to building a company in the open source business, said Acquia chief
executive Thomas Erickson, is “to identify your value-add.”
In
Acquia’s case, Erickson said it is serving as a guide to corporate customers
through the sprawling Drupal community, which is constantly adding tools,
fixing bugs, and creating applications, called modules, that extend and
customize what Drupal can do.
“There
are more than 16,000 modules available to use with Drupal,” he said. “People
need to know where to start, whom to trust, how to put these things together.
They also want someone to call when something doesn’t work as expected.”
Acquia’s
business model is similar to Aras’s and Red Hat’s: It sells support services
and products that are related to Drupal, such as Web hosting and training.
One
client is Maxim, the monthly men’s magazine, which uses Drupal for its website.
“We
wanted to go the open source route,” said Michael Le Du, Maxim’s chief
technology officer, “but we needed expertise when we hit a wall. That’s what
Acquia gives us.”
Meanwhile,
among Aras clients is Carestream Health, a provider of medical imaging
technologies.
Its
chief information officer, Bruce Leidal, had conducted a “bake-off” among Aras
software and similar proprietary programs, and chose Aras for the lower cost:
under $200 per user, with Aras support, versus $350 per user for the
proprietary systems.