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About a decade ago, you could ride through many cities and towns in the U.S. and see numerous competing local and chain movie rental stores. Now, we are down to a handful, thanks to netflix, Redbox and digital downloads. How fast one type of supply chain can disappear and be replaced by another.
And today we may see the beginning of the final chapter in the movie rental store story. Blockbuster (NYSE: BBI) ended the speculation today, filing for Chapter 11 bankruptcy nearly 25 years after the video rental chain opened its first store. The company said more than 80 percent of its secured creditors have approved a plan to reduce its almost $1 billion in debt to roughly $100 million. The bankruptcy filing shouldn’t affect daily business and doesn’t include Blockbuster’s franchises or non-U.S.operations. They did announce that they would move to digital downloads and less expensive physical delivery options (like the U.S. Mail) to compete with the new kids on the block.
With 23,000 locations within the last five years and growing, Redbox is clearly one of the giant killers in this space, with significantly lower supply chain costs that Blockbuster. Digital downloads or movies-on-demand, of course, have even lower supply chain costs. Like the local book store, a few movie rental stores may survive, perhaps even make a comeback, like the vinyl record stores. But I would not want to be a Blockbuster franchisee this morning.