Green Logisitcs: Healthier Snacks in the Supply Chain

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I don't know about you, but my supply chain runs through my stomach.  Let's not discuss where it  goes from there. The revamped Business Week (thanks, Bloomberg, for revitalizing what had become an increasingly useless magazine) featured an interesting article recently on Pepsi hiring a team of scientists to develop a healthier alternative to Doritos. I write this as I watch the NFC payoff games, eating, you guessed it, Doritos.

What does this have to do with green logistics?  In my mind, green logistics is not just about better packaging, buying local, reducing carbon footprints, etc., but also about healthier products inside the bag/box.

So kudos to Pepsi for realizing that being healthier is also an important part of why green logistics matters going forward.