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  • "If you tell the truth, you don't have to remember anything." Mark Twain (1835-1910)

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David Snelson

Very interesting types and I agree with your conclusions completely Dave. A good read!

Hope you had a good Christmas and Happy New Year to you.

Errol Forkner

David is spot on right!

The CEO/President needs to have/share great passion for how his/her companies capabilities solve customer problems. Capturing that passion and instilling it into the marketing and sales guys/gals is where a greater reach/coverage is achieved. Once the initial sales have happened, then the Billie May axiom of letting people know about a product/service that really works is the next step in selling.

Common sense approaches are the best!

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