Image via CrunchBase
With the proliferation of Blogs, review sites, Twitter, and many other platforms to encourage complaining, watching out for your on-line reputation has become, well, a nightmare. Users get irritated over tiny imperfections and start tweeting that your site is slow, doesn't do what they want, or whatever. Add the extra vitriol that some people display in on-line postings and the "Jane, you ignorant slut" comment from Saturday Night Live seems tame in comparison.
Assistly—which has roughly 1,000 customers, including many Web and mobile start ups such as Instagram, Klout, One Kings Lane, Spotify and Square—designed its freemium cloud-based software so that any company can sign up to start monitoring social-media conversations about its brand in a matter of minutes. Salesforce.com emphasized this ease of use in its announcement about the $50 million acquisition.