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The EepyBird founders are viral marketing geniuses. Besides being great entertainment...think on-demand Mythbusters....EepyBird has used traditional media, especially TV (Early Show, CNN Webby Awards, Modern Marvels), to build a large web following. They do live performances, corporate events, video sponsorships, among other options as revenue producers to fund their crazy experiments in Buckfield, Maine.
Anyone interested in understanding viral marketing strategy needs to study these guys.