Tasty Food Abundance in Healthy Europe (Photo credit: epSos.de)
Blue Apron, a Brooklyn, N.Y..-based fresh food and dinner recipe subscription service, has raised $5 million in Series B funding. Bessemer Venture Partners led the round, and fellow return backers like First Round Capital. www.blueapron.com
My son and his wife are a big user of Blue Apron, even though he lives in the take-out capital of the world--New York City. Why? They are both professionals, with little time to shop and prep dinner. They gets just the right amount of fresh and healthy food for his family which can be converted into a meal in about 30-45 minutes--approximately the same amount of time it takes to order and receive delivery of the take out food. And it is served at its peak of freshness, not continuing to cook in the steam of a take out container.
Thanks to Blue Apron for revolutionizing food chain logistics and feeding my family high quality meals at reasonable prices.